Requirements

• Lead the end-to-end management of enterprise-level paid search campaigns, including campaign setup, daily optimizations, ongoing performance analysis, and strategic directions.
• Continuously monitor and optimize campaigns to improve performance against key metrics (ROAS, CPA, CTR, etc.) and achieve business goals.
• Collaborate with other marketing teams to ensure a cohesive strategy that integrates search with other media channels, enhancing the overall marketing mix.
• Analyze campaign performance data and provide actionable insights to guide future strategies. Go beyond the numbers to tell the story and drive meaningful changes.
• Work closely with internal teams and provide regular updates on campaigns’ performance to the management and proactively identify opportunities for improvement.
• Ensure all campaigns are set up and managed with attention to detail, maintaining accuracy and delivering on objectives. General catalog maintenance including, but not limited to, daily auditing of Product Details Pages, maintaining Brand Standards on marketplace, accurately inputting and processing of item information, and ensuring a best-in-class Product Detail Page experience.