Email Marketing Manager
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A US-based retail brand specializing in children's apparel and accessories.
Role Introduction
We are seeking a skilled and innovative CRM Marketing Manager for our client’s email marketing team. This role involves creating messaging, coding, and executing email campaigns, as well as managing a team to ensure the successful delivery of our CRM marketing strategy.
Requirements
- Oversee a team of email marketers, providing guidance, support, and performance feedback.
- Create and implement lead generation programs to increase the company’s subscriber base.
- Ensure Email and SMS marketing campaigns align with marketing strategy and business goals.
- Create and optimize email templates using HTML to ensure they are visually appealing and function correctly across various email clients and devices.
- Oversee and help execute Email and SMS deployments.
- Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
- Manage and segment email lists to target specific audiences effectively.
- Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
- Work closely with cross-functional teams, including designers, copywriters, and developers, to create cohesive and engaging email content.
- Conduct A/B testing and other optimization techniques to improve email and SMS performance.
- Generate and present detailed reports on email and SMS campaign performance to stakeholders.
Specifications
- Minimum of 3 years in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
- Proven experience in managing and leading a team.
- Ability to analyze data and make informed decisions to optimize email campaigns.
- Familiarity with email marketing platforms and tools.
- Excellent written and verbal communication skills.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- Up-to-date with the latest trends and best practices in email marketing.
Expertise
Skills: Analytical Skills, Attention to detail, Communication Skills, CSS, HTML, Industry Knowledge, Leadership Skills, Technical Proficiency
About TalentHue
TalentHue provides scalable, reliable Tech Recruitment, Corporate Recruitment and Consulting (Strategy, Operations, Performance) services. Our Recruitment and HR consultants will work alongside your team to meet the unique needs of your business.- Lahore
Email Marketing Manager
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