Performance Marketing Manager (Search)
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A leading apparel retailer in USA having its stores all over the globe.
Role Introduction
We are seeking a Senior Performance Marketing Manager for search engine marketing to take ownership of the execution, performance, and growth of paid search campaigns for enterprise-level accounts. This individual will be responsible for leading the strategy and management of paid search initiatives, leveraging their expertise to drive performance across large-scale campaigns. As a key player on our marketing team, you’ll work with some of the most complex and high-value accounts, while contributing to broader cross-channel marketing strategies.
Features
- Onsite
- Fulltime
- US Shift (6 PM-3 AM)
Requirements
- Lead the end-to-end management of enterprise-level paid search campaigns, including campaign setup, daily optimizations, ongoing performance analysis, and strategic directions.
- Continuously monitor and optimize campaigns to improve performance against key metrics (ROAS, CPA, CTR, etc.) and achieve business goals.
- Collaborate with other marketing teams to ensure a cohesive strategy that integrates search with other media channels, enhancing the overall marketing mix.
- Analyze campaign performance data and provide actionable insights to guide future strategies. Go beyond the numbers to tell the story and drive meaningful changes.
- Work closely with internal teams and provide regular updates on campaigns’ performance to the management and proactively identify opportunities for improvement.
- Contribute to the development of training materials and lead knowledge-sharing sessions within the department to elevate team capabilities and expertise.
- Stay up to date with the latest trends, tools, and best practices in paid search marketing to ensure the team remains at the cutting edge.
Specifications
- 5-7 years of hands-on performance digital marketing experience.
- A minimum of 4+ years of experience in Search Engine Marketing (SEM), with a strong focus on campaign development, keyword research, bid management, ad copy optimization, and performance reporting for enterprise-level accounts.
- Extensive experience managing campaigns on Google Ads (including Performance Max, Shopping Ads, YouTube Ads, Dynamic Search Ads, Local campaigns, and Demand Gen) and Microsoft Ads.
- Proficiency in tools such as Google Analytics, Adobe Analytics, Microsoft Excel, and Google/Microsoft Office Suite.
- Deep understanding of marketing funnels and how paid search fits within the broader customer journey, from awareness through conversion.
- Strong ability to analyze performance data, derive insights, and translate those into actionable strategies that drive growth.
- Excellent communication skills, with the ability to present data and insights to both technical and non-technical stakeholders.
Expertise
Skills: Ad Copy Optimization, Adobe Analytics, Bid Management, Demand Gen, Dynamic Search Ads, Google Analytics, Keyword Research, Local campaigns, Microsoft Ads, Performance Max, Performance Reporting, Search Engine Marketing, Shopping Ads, YouTube Ads
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Performance Marketing Manager (Search)
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Salary Range
400K-450K
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