Requirements

• Lead, develop and manage overall SEO strategy for all of our client brands.
• Drive SEO agenda focusing on both the technical and content optimization programs, building on current success with keen focus on evolving our program
• Work with internal and external teams to increase quality traffic, maximize web site performance and improve search rankings
• Oversee multiple concurrent work streams and demonstrate ability to prioritize accordingly based on ROI impact analysis
• Work closely with Digital Marketing leadership, merchants & IT to define/prioritize SEO roadmap initiatives and ensure best practices
• Oversee reporting (daily monitoring/weekly performance recaps/ad hoc analysis), communicate performance to business stakeholders and use data to inform strategic decisions
• Educate internal teams across the organization on SEO best practices, establish self as a subject matter expert and thought leader within the organization
• Keep pulse on the competitive landscape to identify opportunities and monitor competitive pressures Collaborate with cross-channel partners, specifically SEM, in support of holistic digital strategies
• Partner with internal and external agency and analytics teams to manage and report on key KPIs highlighting successes, trends and opportunities.
• Provide insight on best practices and program enhancements to optimize SEO channel.