Digital Media Head (News Channel)
Our esteemed client, a trailblazing Satellite news channel, renowned as a pioneer in the industry. With cutting-edge studios strategically located across major cities in Pakistan, they provide round-the-clock transmission, delivering the latest news and updates to their extensive viewership. Their dedication to innovation extends to multiple YouTube channels, catering to diverse program offerings.
Role Introduction
Our client is currently seeking to hire a highly motivated and experienced Digital Media Head to lead their dynamic team. The team is responsible for managing the social media and YouTube presence of a reputable news channel. As the Digital Media Head, you will play a pivotal role in developing and executing effective strategies to engage our audience, drive traffic, and increase revenue from social media streams. You will be responsible for overseeing a team of 20 talented individuals, including graphic designers, editors, content writers, and more.
Requirements
- Develop and implement creative strategies to enhance our news channel's presence on social media platforms, including YouTube, Facebook, Twitter, Instagram, and more.
- Lead, mentor, and manage a team of graphic designers, editors, content writers, and other professionals to ensure cohesive and impactful social media campaigns.
- Collaborate with the marketing and editorial teams to align social media efforts with the overall brand strategy and news channel objectives.
- Stay up-to-date with the latest trends, best practices, and policies across various social media platforms to optimise content creation and engagement.
- Drive revenue generation by identifying and capitalising on monetization opportunities within social media channels, including sponsored content, partnerships, and advertising.
- Oversee the creation of high-quality, visually appealing, and engaging content, ensuring consistency with the news channel's brand identity.
- Monitor social media metrics, analyse data, and generate reports to measure the effectiveness of campaigns and make data-driven recommendations for improvements
- Actively engage with the online community, respond to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with cross-functional teams, such as video production, marketing, and PR, to develop and execute integrated campaigns.
- Maintain a strong understanding of industry trends, competitors' activities, and emerging technologies to identify opportunities for innovation and growth.
Nice To Have
- Proven track record of success as a Creative Head or similar role, with a focus on social media and YouTube.
- In-depth knowledge and understanding of various social media platforms, their algorithms, and policies.
- Demonstrated experience in driving revenue through social media channels, with a strong understanding of monetization strategies.
- Excellent leadership skills with the ability to effectively manage and inspire a diverse team. Strong sense of design, aesthetics, and creativity, with the ability to develop visually compelling content.
- Proficient in content creation, copywriting, and storytelling, with exceptional written and verbal communication skills.
- Analytical mindset with the ability to interpret social media metrics, draw insights, and make data-driven decisions.
- Up-to-date with the latest trends, technologies, and best practices in social media marketing and digital media.
- Strong project management skills, with the ability to prioritise tasks, meet deadlines, and adapt to changing priorities.
- Bachelor's degree in marketing, communications, digital media, or a related field.
Expertise
About TalentHue
TalentHue provides scalable, reliable Tech Recruitment, Corporate Recruitment and Consulting (Strategy, Operations, Performance) services. Our Recruitment and HR consultants will work alongside your team to meet the unique needs of your business.- Lahore
Digital Media Head (News Channel)
Salary Range
250K-300K
Apply Via Email
jobs@talenthue.com
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